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Loyalty Nudge Agent

Loyalty members nudged toward their next reward at the right moment — without spamming the full list with generic points reminders.

Loyalty Nudge Agent

Nudges members toward the next reward at the right moment, without spamming the list.

Email & RetentionLoyaltyPoints

Email & Retention

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Ideal forBrands with active loyalty or points programmes

The problem

What this agent takes off your plate

Loyalty programmes have engaged members who are one purchase away from a reward — but nobody sends the nudge at the right time. Generic points emails go to the full list instead.

  • Nudges sent when members are close to next reward
  • Personalised to points balance and tier progress
  • Suppressed for recent purchasers and opt-outs
  • Drives redemptions without list fatigue

How it works

From points balance to redemption

The agent tracks points balance and reward proximity per member, triggers a personalised nudge when they are close to the next tier, and suppresses sends for members who recently purchased or opted out.

Running agent
Points threshold nearMember · tier · balance
Check send eligibilityRecent purchase · opt-out
Send personalised nudgeReward · progress · CTA
Redemption triggeredPoints used · flow closed
Nudges at the moment — not batch reminders

Why this agent

Nudges members toward the next reward at the right moment, without spamming the list.

Outcomes

  • Higher loyalty redemption rates
  • Less list fatigue from generic points emails
  • Members feel the programme is personal
  • Redemption data feeds back into segmentation

Connects to

  • Klaviyo
  • Shopify
  • Smile.io
  • LoyaltyLion
  • Recharge

Writes back

  • Nudge emails
  • Redemption triggers
  • Segment updates
  • Loyalty
  • Points
Owned outputs from your own data

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187N reads your tickets, orders and brand rules — then runs the work across every department and writes back to the tools you already use. Your team keeps the exceptions; the agents take the rest.

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